Presentation Zen: Simple Ideas on Presentation Design and Delivery

Chapter 6. Presentation Design: Principles and Techniques

When I was an employee with Sumitomo in the mid-90s, I discovered that Japanese business people often used the term “case-by-case” (keisu bai keisu) when discussing details of future events or strategy. This frustrated me since I was used to more concrete plans and absolutes and making decisions rather quickly. I learned, though, that context, circumstance, and a kind of “particularism” were very important to the Japanese with whom I worked. Today, I might use Japanese expressions like jyoukyou ni yotte (judgment depends on circumstance) or toki to baai ni yotte (depends on time and circumstance) ...