7 Presenting on radio
It is the lot of radio broadcasters, as most will admit, constantly to be seen as inferior to television presenters. Sadly they often secretly believe it themselves and struggle desperately to get in front of a camera, regardless of their suitability. The two mediums, whilst requiring many of the same skills, also demand different abilities. Television is technically more complicated and, I believe, more stressful and cumbersome; it is certainly not true that because you have mastered it you can slip easily into radio. There is a closeness to the audience which makes the presenter, potentially, much loved but also extremely vulnerable. Radio is not just TV without the pictures.
Figure 7.1 Millions of listeners daily, ...
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