Presenting to Win: The Art of Telling Your Story

Which Flow Structure to Choose?

Is one Flow Structure better than another? Not really. Some structures work especially well in particular situations. Opportunity/Leverage generally works well for investment presentations, and Form/Function generally works well for industry peer groups. But is there a right or wrong way to organize any particular presentation? No. In fact, the 16 Flow Structures overlap to some degree. The key is: Choose one or two Flow Structures for the entire presentation. Where presenters get into trouble is when they choose all 16 … and sometimes all 16 on each slide.

Choose one or two Flow Structures for the entire presentation.

When you do make your choice, you'll elevate your audience from the trees to the forest. They'll ...