Visual Style
Many business presentations are supported by a collection of slides that are only text…no pictorial, relational, or numeric slides at all. Not only does this border on the Presentation-as-Document Syndrome, it looks bland and boring. Twenty all-text slides in a row can produce the MEGO effect.
Furthermore, reading an all-text slide feels like hard work, even when the slide is designed according to the principles above. Figure 7.13 is an example.
Figure 7.13. An all-text slide, multiplied by 20, equals MEGO.
There's nothing “wrong” with this slide, but it's certainly not interesting or even visually appealing.
It's possible to add texture ...
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