Internal Linkages

You'll be building your presentations using the key elements contained in the Story Form. Consider these elements as building blocks, and that these blocks need mortar to hold them together. The glue is a set of narrative tools called linkages: meaningful verbal transitions from one slide to the next and from one part of the presentation to the next.

The importance of linkages is best illustrated by returning to the investment banking conferences that I first described in Chapter 4. I attend these conferences because they let me observe many presentations in a short time. At each conference, I get to see dozens of executives, each of them experienced, poised, and confident speakers, make their management presentations. Yet I ...

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