Presenting to Win: The Art of Telling Your Story

Phraseology

The ultimate phase of bringing your presentation story to life is the words you use to tell your story, or what I call Phraseology.

You'll remember from Chapter 4 that the Flow Structure I use in my Power Presentations program and in this book is Problem/Solution. That is, in each of the essential aspects of a presentation, I show you how not to do it, and then how to do it right. To maintain that consistency in addressing verbiage, I've collected a handful of the most commonly used phrases in presentations (I'm sure you'll recognize them, too), each of which creates a problem for the presenter. I'll then provide you with the correct way to state the same idea. The first example is perhaps the most common of all:

▿ “Now I'd like to…” ...