Chapter 3 Getting Creative: The Expansive Art of Brainstorming
Company Example:
- Adobe Systems
The Data Dump
As you've seen, a critical component of crafting a great presentation is that, first and foremost, you must get your story right. Although a strong speaking voice, appropriate gestures, and skilled answers to challenging questions are important factors, none of them will yield a really powerful presentation unless your story is clear and leads your audience directly where you want them to go: your Point B.
Creating your presentation begins with the development of your story. Here is one of the first places where traditional methods of creating a presentation can go wrong.
Remember the MEGO syndrome? It strikes when Mine Eyes Glaze Over ...
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