Chapter 5 Capturing Your Audience Immediately
Company Examples:
- Intuit Software
- DigitalThink
- Mercer Management
- Cisco Systems
- Yahoo!
- Macromedia
- Argus Insurance
- TheraTech
- Microsoft
- Network Appliance
- Cyrix
- ONI Systems
- Laurel Elementary School
Picture your audience at the start of your presentation. Perhaps it's a group of potential customers who've come to hear you give a presentation about your company's newest product, drifting into a meeting room one by one, sipping their coffee, checking their handhelds. Or perhaps it's a banker in a wood-paneled office, sitting behind a tall stack of documents, probably loan applications, who must decide whether or not to lend your startup money for expansion. Or, as with my IPO clients, perhaps it's a roomful ...
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