Foreword To The Paperback Edition
The Paradox
The very qualities that make you an effective business person are the very qualities that stand in the way of making you an effective presenter. You have gotten as far as you have in your company because
- You are results-driven.
- You delegate.
- You recycle.
- You get things done rapidly.
- You multitask.
Unfortunately, these qualities are diametrically opposed to the essential process at the heart of developing presentations: creativity. There's the rub. Businesspeople operate efficiently rather than creatively.
If you are like most businesspeople, in your drive to produce your target presentation, you build it by calling upon the skills above: You cobble together a set of PowerPoint slides from your ...
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