Coda: Ending with the Beginning
Case Studies: Stephen Covey • William Safire
Begin with the End in Mind1
The Seven Habits of Highly Effective People
Stephen Covey
Let me end the book by returning to the beginning. In the Preface, I recounted an industry event I attended in Bangalore where a young entrepreneur asked me, “What changes have you seen in presentations over your years in business, and what changes have you had to make in your process?”
My response to him then is the same today: “It’s still the same old story.”
▪ The Primacy of the Story ▪
Persuading your audience requires, above all, that you tell a compelling, succinct, relevant, and well-articulated story that is crystal clear about where you want to lead your audience—your Point ...
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