Chapter Fifteen

Animate Your Graphics

Case Studies: Walt Disney • William Shakespeare • General Hugh Shelton • Sir Isaac Newton

Of all of our inventions for mass communication, pictures still speak the most universally understood language.1

Walt Disney

▪ Pictures in Motion ▪

When Walt Disney introduced Mickey Mouse to the world in 1928, it was the first step onto a golden brick road that led to what is now a giant global mass media and entertainment conglomerate consisting of movie studios, theme parks, television networks, a streaming platform, and a monster merchandise machine. The animation techniques that Disney pioneered with a simple camera stand in his uncle’s garage have matured into a dazzling array of computer-generated imagery (CGI) ...

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