Seven Classic Opening Gambits

  1. Question. A question directed at the members of the audience.
  2. Factoid. A striking statistic or little-known fact.
  3. Retrospective/Prospective. A look backward or forward.
  4. Anecdote. A short human-interest story.
  5. Quotation. An endorsement about your business from a respected source.
  6. Aphorism. A familiar saying.
  7. Analogy. A comparison between two seemingly unrelated items that helps illuminate a complex, arcane, or obscure topic.

The Question

One excellent way to open a presentation is with a question directed at the audience. A well-chosen, relevant question evokes an immediate response, involves the audience, breaks down barriers, and gets the audience thinking about how your message applies to them. ...

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