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Presenting to Win: The Art of Telling Your Story
book

Presenting to Win: The Art of Telling Your Story

by Jerry Weissman
November 2008
Beginner
288 pages
7h 6m
English
FT Press
Content preview from Presenting to Win: The Art of Telling Your Story

Chapter Eight. Making the Numbers Sing

The Power of Numeric Graphics

Numbers play a key role in any business presentation. Revenues, units shipped, profits, and market share are the hits, runs, and errors of the business scorecard, and everyone in business understands their importance.

However, not everyone in business feels equally at home when it comes to numbers. There are the green-eyeshade types who immediately recognize key trends and who can quickly pick out the most important item in a column of figures. Then there are the rest of us, who need a little time and a lot of context to fully grasp the meaning of a profit-and-loss statement or balance sheet.

In any presentation, you want both the number-fluent and the number-challenged ...

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Publisher Resources

ISBN: 9780137005062