Verbalization: The Special Technique

Verbalization means turning your outline into a full-fledged presentation by practicing it beforehand. Speak the actual words you will use in your presentation aloud, accompanied by your slides. Do it just the way you will do it when you are in front of your intended audience. A truly effective presentation is practically impossible without this special technique.

Yet many businesspeople are reluctant to Verbalize. Some claim that they can’t verbalize until the presentation is “baked.” Others feel self-conscious or uncomfortable about “performing” in front of others. Still others view Verbalization as too elementary. Whatever the reason, they try to short-circuit the process, often saying, “Oh, don’t ...

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