© Arnaldo Pérez Castaño 2017

Arnaldo Pérez Castaño, PrestaShop Recipes , 10.1007/978-1-4842-2574-5_7

7. SEO

Arnaldo Pérez Castaño

(1)Havana, Cuba

Once you have completed the installation, configuration, and customization of your PrestaShop website, you can have the most amazing e-commerce business ever created. However, all the time, work, and effort put into this project could be in vain if people are not aware of your existence. Remember the Web is a gigantic network of servers and websites, and it is difficult to stand out in such a huge nest. Thus, a typical phase that precedes any revenue you could obtain from your online business is the marketing phase.

Search Engine Optimization (SEO) is a marketing discipline and a common practice in the ...

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