Presto Sketching

Chapter 10. Tackling the Problems

THE FIRST AREA WE’LL look at applying our Presto Sketching powers to is understanding products, services, systems, and the world around us. We can tackle problems a lot better when we can see them in different ways, analyze them in different ways, and communicate them to others in different ways.

Let’s see how this approach applies to understanding the following:

• People with the Empathy Map

• Value exchange with the Value Relationship Map

• A product experience with the Journey Map

• An offering with the Value Proposition Canvas

• A system with Concept Modeling

• An organization with the SWAM Canvas

• An organization’s place in the world with the PESTLE Canvas

Why All These Maps and Canvases?

It’s much easier to mentally keep track of a lot of parts of a problem, situation, or solution by—surprise, surprise—visualizing them all together as some sort of map. That way, it’s easier to see which part to focus on and which other parts are related to it.

These sorts of maps also give you and your team a common method to understand and solve whatever it is you’re working on, a common language to use, and a common reference throughout the project (and after the project), as illustrated in Figure 10-1.

Figure 10-1. A common method, a common language, and a common reference: Maps and ...