Chapter 2

PrD and Design Thinking

Abstract

PrD relies on design thinking: the switching back and forth between deductive/inductive and abductive reasoning. Through this rapid back and forth, PrD shines a light on specific problems as they relate to the organization. Further, PrD differs from other forms of user-centered design by starting the research process with an action: making an artifact. This shift increases the likelihood the team finds insights mattering most to the organization.

Keywords

design thinking
models
cycles
activities
abductive

Good design is good business.

—Thomas J. Watson

Overview

For leaders and managers, this section describes what teams do when running projects using PrD. Because design thinking is a way of solving problems, ...

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