Chapter 2
PrD and Design Thinking
Abstract
PrD relies on design thinking: the switching back and forth between deductive/inductive and abductive reasoning. Through this rapid back and forth, PrD shines a light on specific problems as they relate to the organization. Further, PrD differs from other forms of user-centered design by starting the research process with an action: making an artifact. This shift increases the likelihood the team finds insights mattering most to the organization.
Keywords
design thinking
models
cycles
activities
abductive
Good design is good business.
—Thomas J. Watson
Overview
For leaders and managers, this section describes what teams do when running projects using PrD. Because design thinking is a way of solving problems, ...
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