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Presumptive Design by Charles Lambdin, Leo Frishberg

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Chapter 3

PrD and an Agile Way of Business

Abstract

PrD drives innovation; it informs business strategies; it is fundamentally an agile practice, and it brings User Experience to each of these efforts. Businesses face continuing pressures to innovate, to reach markets faster, and to improve their customers’ and users’ experiences, even as their competition does the same. This is especially true in software-driven enterprises, in which software development practices, such as agile, have moved into the boardroom, driving strategy. PrD, by rapidly moving through the design thinking cycle, offers business leaders a powerful method of informing strategy in a dynamic world.

Keywords

agile
business value
strategy
innovation
Transient Advantage
Cynefin ...

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