Chapter 8

The Faster We Go The Sooner We Know


PrD benefits from urgency, timeboxing, and setting impossible deadlines. The only way to discover how wrong we are (and in what way) is to have our external stakeholders tell us. The sooner we get them talking to us, the sooner we improve. PrD’s reliance on speed makes it advantageous to organizations facing ever-increasing time pressures and rates of change.


time to insight
level of investment
insight overhead
problem space
decision point

… enlightened trial and error beats the planning of flawless intellects. … fail faster to succeed sooner.

—David Kelley


PrD requires us to get started, immediately. The faster we iterate our ideas, the more we learn ...

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