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Presumptive Design by Charles Lambdin, Leo Frishberg

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Chapter 12

Unclear Objectives

Abstract

Projects fail for two main reasons: They were either ill-conceived or poorly executed. In either case, the root cause rests on a lack of well-defined objectives. Without objectives, we can’t know whether the project is defined to achieve a desired purpose. Likewise, without objectives we can’t know whether a project was successful or when we can call it done. We recommend building “SMART” objectives defined by multidisciplinary teams to improve the likelihood of PrD’s success. A lack of good objectives nearly guarantees a poor outcome, making the art of objective crafting a crucial skill to master.

Keywords

objectives
specific
measurable
achievable
realistic
time-bound

A goal properly set is halfway reached. ...

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