Unclear Objectives
Abstract
Projects fail for two main reasons: They were either ill-conceived or poorly executed. In either case, the root cause rests on a lack of well-defined objectives. Without objectives, we can’t know whether the project is defined to achieve a desired purpose. Likewise, without objectives we can’t know whether a project was successful or when we can call it done. We recommend building “SMART” objectives defined by multidisciplinary teams to improve the likelihood of PrD’s success. A lack of good objectives nearly guarantees a poor outcome, making the art of objective crafting a crucial skill to master.
Keywords
A goal properly set is halfway reached. ...
Get Presumptive Design now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
