Chapter 13

Losing Our Audience

Abstract

PrD depends on creating “messy” artifacts that are intentionally ambiguous or vague. But ambiguous and messy artifacts alone don’t ensure stakeholders will engage as we would like. In the last chapter we discussed the pitfall of not having clearly defined objectives for the Engagement Sessions. In this chapter we delve into the pitfalls that can result from PrD’s use of intentionally ambiguous, even messy, artifacts.

Keywords

artifact
confusion
distraction
facilitation

I’m just like a black hole for stuff. No one should ever hand me anything, because I get so easily distracted.

—Florence Welch

Overview

Throughout the book, we’ve emphasized the purpose of PrD: to elicit and provoke conversations with stakeholders ...

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