Appendix B

The Art of Box Breaking


Design thinking rests on abductive reasoning, or playing pretend. In highly analytic environments, such as high-tech engineering firms, pretending is an unfamiliar approach to problem solving. Organizations relying on deductive or inductive reasoning equate pretending with guessing. No one is going to bet their budget on a guess, because, well, it’s a guess! It is based on intuition, gut feeling, and personal bias.
These organizations have a philosophical orientation towards error (pessimistic) diametrically opposed to that of organizations based on design thinking (optimistic). For manufacturing, engineering, finance, quality assurance, and any Six Sigma–focused process, error is a negative condition. ...

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