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Presumptive Design by Charles Lambdin, Leo Frishberg

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Preface

Extraordinary begins with discomfort.

—Sally Hogshead

This book is fundamentally about being wrong.

That isn’t what I (Leo) thought this book was going to be about when we set out to write it. What better example could I wish for of how easily we get things wrong?

In fact, everything we know is wrong.

Humor me for a moment and reflect on that sentence. Even after re-reading it hundreds of times, I still feel a twinge of ... anger? Self-righteousness? I hear a little voice saying: “Well that may be true for you buddy, but not for me.” And I wrote the sentence!

According to the research, that’s a completely normal reaction; it has its roots so deeply buried in our evolution that there is nothing we can do about it. Every day we operate ...

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