Foreword
What a joyful cornucopia of a book! What a delight to find a fresh and practical approach to involving stakeholders in rethinking the design of “products.” The practical usefulness is broad, going beyond products per se to an expansive range of designed experiences. It is full of refreshing ideas and real-world examples, rich with images, visuals, and charts, all very helpful in articulating the practicality of the Presumptive Design (PrD) approach. This book offers a much needed balance to the well-documented and oversubscribed traditional usability and user-centered approaches. Historically, user experience design (UXD) professionals have focused on refining details of an artifact instead of considering what the product space might ...
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