Chapter 15Loglines
Figure 15.1 Paul Mendoza–Creating the pitch-perfect sentence (or two) to get the interest of others and inspire confidence in your specific story idea.
“Get a good idea and stay with it. Dog it, and work at it until it’s done right.”
–Walt Disney
A logline is a marketing tool used to pitch the concept of your story by combining its distinctive, quantifying unique elements into a succinct and sellable idea. You will want to be specific, remain true to the soul of the project, and include no superfluous details. Scrutinize every word. This logline is what you will show people to represent your idea.
Loglines are a sales tool ...
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