July 2011
Intermediate to advanced
326 pages
9h 33m
English
book
Pricing and Profitability Management: A Practical Guide for Business Leaders
by Julie M. Meehan, Michael G. Simonetto, Larry Montan Jr., Christopher A. Goodin
Overview
A comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management. It describes each of the six competencies (Pricing Strategy, Price Execution, Advanced Analytics and Optimization, Organizational Alignment and Governance, Pricing Technology and Data Management, and Tax and Regulatory Effectiveness) in detail, and addresses how an integrated approach to Pricing improvement will build a sustainable, competitive advantage for any organization.
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