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Pricing Done Right
book

Pricing Done Right

by Tim J. Smith
July 2016
Intermediate to advanced
208 pages
5h 9m
English
Wiley
Content preview from Pricing Done Right

Index

  • AbbVie Inc.
  • Abercrombie & Fitch Co.
    • Hollister
  • Accounting profits
  • Achievement studies
  • Adjust Phase
  • Agents, procurement
  • Airlines. See also Southwest Airlines Co.
  • Algorithms, highly researched
  • Amazon.com Inc.
    • Kindle
  • American Airlines Inc.
  • Analysis:
    • pricing (see Pricing analysis)
    • trade-off
    • transactional data
    • volume hurdle
  • Analytical routines
  • Analytics. See Pricing analytics
  • Anchoring
  • Andrews, Jim
  • Apple Inc.
    • iPad
    • iPhone
    • iPod
  • Arby's Restaurant Group, Inc.
  • Avis Budget Group, Inc.:
    • Zipcar
  • Bargain position
  • Behavioral benefits
  • Behavioral influences
  • Benefit hierarchy pyramid
  • Benefit(s), differential
  • Bethlehem Steel Corporation
  • Beverly Hills Drink Company, Inc.:
    • 90 H20
  • Box, George
  • Brand affinity
  • Brand loyalty
  • Brand position, global
  • Buffett, Warren
  • Bundled pricing
  • Business strategy
    • about
    • acumen
    • alignment
    • Piaggio SpA's
  • Buyers. See also Customer(s)
    • utility or price
  • Careers
  • Caterpillar Inc.
  • Center-led
  • Center-supported
  • Centralization
  • Champions
  • Cognitive dissonance
  • Communications, marketing
  • Company strategy
    • Piaggio SpA's India resource investment
  • Competitive advantage
    • Apple iPad and
    • differentiating strength and
    • economic origins of
    • market segmentation and
    • neither pricing power nor
    • pricing power without
    • resources and
    • sustainability of
    • three C's and
    • without pricing power
  • Competitive alternative
  • Competitive dynamics
  • Competitive intelligence
  • Competitive Price Reaction:
    • Matrix
    • Strategy
  • Competitive pricing
  • Competitors
    • Piaggio SpA India's
  • Conjoint ...
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Publisher Resources

ISBN: 9781119183198Purchase book