Index
- AbbVie Inc.
- Abercrombie & Fitch Co.
- Hollister
- Accounting profits
- Achievement studies
- Adjust Phase
- Agents, procurement
- Airlines. See also Southwest Airlines Co.
- Algorithms, highly researched
- Amazon.com Inc.
- Kindle
- American Airlines Inc.
- Analysis:
- pricing (see Pricing analysis)
- trade-off
- transactional data
- volume hurdle
- Analytical routines
- Analytics. See Pricing analytics
- Anchoring
- Andrews, Jim
- Apple Inc.
- iPad
- iPhone
- iPod
- Arby's Restaurant Group, Inc.
- Avis Budget Group, Inc.:
- Zipcar
- Bargain position
- Behavioral benefits
- Behavioral influences
- Benefit hierarchy pyramid
- Benefit(s), differential
- Bethlehem Steel Corporation
- Beverly Hills Drink Company, Inc.:
- 90 H20
- Box, George
- Brand affinity
- Brand loyalty
- Brand position, global
- Buffett, Warren
- Bundled pricing
- Business strategy
- about
- acumen
- alignment
- Piaggio SpA's
- Buyers. See also Customer(s)
- utility or price
- Careers
- Caterpillar Inc.
- Center-led
- Center-supported
- Centralization
- Champions
- Cognitive dissonance
- Communications, marketing
- Company strategy
- Piaggio SpA's India resource investment
- Competitive advantage
- Apple iPad and
- differentiating strength and
- economic origins of
- market segmentation and
- neither pricing power nor
- pricing power without
- resources and
- sustainability of
- three C's and
- without pricing power
- Competitive alternative
- Competitive dynamics
- Competitive intelligence
- Competitive Price Reaction:
- Matrix
- Strategy
- Competitive pricing
- Competitors
- Piaggio SpA India's
- Conjoint ...
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