Book description
Few businesses are compensated well for the value they provide.
Table of contents
- Contents (1/2)
- Contents (2/2)
- Acknowledgments
- Introduction
- 1 Ignorance Isn't Bliss: It's EXPENSIVE
- 2 Know Thyself . . . and You'll Know Others, Too
- 3 Elementary School Math: Quantifying Value
- 4 Customers' Delight: Discovering the Value
- 5 Icing on the Cake: Bundling for Greater Profits
- 6 Avoiding No: Using Options to Close the Sale
- 7 Value as a Marketing Tool: Attracting the Right Buyers
- 8 The Value Trap: Avoiding the Pitfalls of Change
- 9 The Economy: It Just Doesn't Matter!
- 10 Make More, Work Less
- Notes
- Index
Product information
- Title: Pricing for Profit: How to Command Higher Prices for Your Products and Services
- Author(s):
- Release date: September 2009
- Publisher(s): AMACOM
- ISBN: 9780814415177
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