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5
Pricing in Context
The job of pricing actuaries would be easier if they could remain oblivious to everything
except the portfolio of risks that they have to price. However, it so happens that the price of
insurance – and even the pure cost of risk – is inextricably linked with a number of factors
that are out of the control of the individual or the company that wishes to transfer the risk
and to the company that takes this risk on.
If you want to price a risk sensibly, there is no other solution than getting ‘streetwise’ – at least
in the limited sense of developing an understanding of what factors out there have an effect on
the pure cost of risk and on the premium actually charged. After all, the famous adage goes ‘the
past is not always a good guide to the future’, and the reason why it is not is that circumstances
constantly change, and there is really no option other than keeping abreast of all these changes
and being aware of the effect that they might have on your professional activity.
5.1 Regulatory Environment
Of all the things that can affect pricing, regulation is perhaps the most obvious, as it
imposes constraints on what can be insured, how much capital must be held by insurers
and possibly how products should be priced.
In the United Kingdom, insurance is regulated by the Prudential Regulation Authority
and the Financial Conduct Authority. Going forward, the regulatory requirements will
have to be consistent with the Solvency II regulatory framework of the European Union,
which has been a work in progress for several years now.
Here is a short list of possible ways in which the regulatory framework affects insurance
in general. Note that some of the following requirements (such as premium restrictions
and information restrictions) will affect pricing directly; others (such as capital require-
ments) will affect pricing indirectly; others yet (such as deposit requirements) are unlikely
to affect pricing in any signicant way.
5.1.1 Product Restrictions
Regulation restricts the type of business that can be underwritten/the products that can be
sold. For example, the suretyship product has been forbidden in some European territories
until recently.
5.1.2 Premium Restrictions
Regulation may limit or control the premium rates that can be charged. Motor insurance
prices in Turkey, for instance, were liberalised only in 2008: prior to that, the premiums
were tariff-based, that is, the insurance supervisory authority decided what premiums

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