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Pricing in Context
The job of pricing actuaries would be easier if they could remain oblivious to everything
except the portfolio of risks that they have to price. However, it so happens that the price of
insurance – and even the pure cost of risk – is inextricably linked with a number of factors
that are out of the control of the individual or the company that wishes to transfer the risk
and to the company that takes this risk on.
If you want to price a risk sensibly, there is no other solution than getting ‘streetwise’ – at least
in the limited sense of developing an understanding of what factors out there have an effect on
the pure cost ...