CHAPTER 2
Primal Emotion
Shifting Emotions at the Source
When smart phone maker WidgeComm recruited Laura Turner to streamline the company’s supply chain, she tackled the assignment with boundless enthusiasm and energy. She could not have asked for a more skilled team of technicians than the one WidgeComm had assigned to the project. But it didn’t take long for her to realize that her team did not share her enthusiasm. She felt her optimism swirl down the drain the day Nick, her most senior analyst, frowned and said, “This is just one more in an endless line of projects. I’m sick and tired of the long days and tight deadlines.”
Despite the ambitious goals set for the team, Laura noticed that everyone dashed out the door at five o’clock sharp. ...
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