CHAPTER 6
The Engaged Heart
Connecting to a Deeper Purpose
Sheryl Thomas, leader of the Operations Technology team at North American Trucking, knows how to launch a new project. When her freshly assembled team tackles a project to help drivers load trailers more efficiently, she walks them through all the reasons North American needs optimal solutions. Because she knows that teams with a clear and compelling purpose get the best results, she spends a lot of time at the outset making sure every team member feels the purpose in the very marrow of their bones.
“Why does this project matter?” she asks the team over and over. The team gives her the scripted responses: “More efficiency will enhance the bottom line.” … “Greater safety will prevent injuries ...
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