Principles of Big Data

Chapter 9

Analysis

Outline

Background

Analytic Tasks

Clustering, Classifying, Recommending, and Modeling

Clustering Algorithms

Classifier Algorithms

Recommender Algorithms

Modeling Algorithms

Data Reduction

Normalizing and Adjusting Data

Big Data Software: Speed and Scalability

Find Relationships, Not Similarities

At this very moment, there’s an odds-on chance that someone in your organization is making a poor decision on the basis of information that was enormously expensive to collect.

Shvetank Shah, Andrew Horne, and Jaime Capella¹⁰¹

Background

Here are the instructions for a foolproof fly swatter:

1. Place fly on flat surface.

2. Squash fly with stick, using a rapid downward force.

If you find these instructions amusing, then you will ...