1 DATA AND THE ENTERPRISE
This chapter introduces the concepts of information and data and discusses why they are important business resources within the enterprise. We start to discuss some of the problems caused by data which is of poor quality or inconsistent, or both.
INFORMATION IS A KEY BUSINESS RESOURCE
When asked to identify the key resources in any business, most business people will readily name money, people, buildings and equipment. This is because these are the resources that senior business managers spend most time managing. This means that in most businesses there is a clear investment by the business in the management of these resources. The fact that these resources are easy to manage and that the management processes applied ...
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