January 2012
Beginner
480 pages
18h 21m
English
Content preview from Principles of Management: Text and Cases
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5
Directing Through Motivation
After going through this chapter, you will be able to understand:
- the meaning and characteristics of direction
- the concept of motivation
- the process of motivating employees
- the relation of motivation to employees’ morale and productivity
- the different theories of motivation
Employee Motivation at Fortune Furnitech
To correctly identify the tools of motivation, an innovative furniture manufacturer, Fortune Furnitech, which engages qualified designers from NID, Ahmedabad, made use of two scales—a satisfaction scale and a dissatisfaction scale. The purpose of using dual scales was to understand the needs of the employees and take suitable action to ensure greater productivity and loyalty. The satisfaction ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.