Chart shows that Marketing managers and other information users obtain customer and market insights from Marketing Information System. The system gets information from the marketing environment.
The Marketing Information System is made up of three functions:
Assessing information needs
Developing needed information
Analyzing and using information
A double-headed arrow is shown between "Assessing information needs" and the users. Similarly, another double-headed arrow is shown between "Analyzing and using information" and users.
Again, double-headed arrows are shown between "Assessing information needs" and "Developing needed information" and between "Developing needed information" and "Analyzing and using information."
The "Developing needed information" ...
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