January 2017
Beginner
580 pages
160h 2m
English
The x-axis shows "Orientation." Its values range from Luxury to Performance. The y-axis shows the price in thousands of dollars. The bubbles are of different sizes. They are listed below in ascending order of their size.
Toyota Land Cruiser
Lexus LX570
Lincoln Navigator
Infiniti QX
Land Rover Range Rover
Cadillac Escalade
The position of the circles, from left to right, are:
Lexus LX570
Infiniti QX
Lincoln Navigator
Cadillac Escalade
Toyota Land Cruiser
Land Rover Range Rover
A note tagged to the chart reads "The location of each circle shows where consumers position a brand on two dimensions: price and luxury-performance orientation. The size of each circle indicates the brand's relative market share in the segment. Thus, Toyota's Land Cruiser is ...