Skip to Main Content
Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

The x-axis shows "Orientation." Its values range from Luxury to Performance. The y-axis shows the price in thousands of dollars. The bubbles are of different sizes. They are listed below in ascending order of their size.

  1. Toyota Land Cruiser

  2. Lexus LX570

  3. Lincoln Navigator

  4. Infiniti QX

  5. Land Rover Range Rover

  6. Cadillac Escalade

The position of the circles, from left to right, are:

  1. Lexus LX570

  2. Infiniti QX

  3. Lincoln Navigator

  4. Cadillac Escalade

  5. Toyota Land Cruiser

  6. Land Rover Range Rover

A note tagged to the chart reads "The location of each circle shows where consumers position a brand on two dimensions: price and luxury-performance orientation. The size of each circle indicates the brand's relative market share in the segment. Thus, Toyota's Land Cruiser is ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Contemporary Strategy Analysis, 10th Edition

Contemporary Strategy Analysis, 10th Edition

Robert M. Grant
Marketing Management, 16th Edition

Marketing Management, 16th Edition

Philip T. Kotler, Kevin Lane Keller, Alexander Chernev
Fundamentals of Business Communication, 1e

Fundamentals of Business Communication, 1e

Mukesh Chaturvedi, P. D. Chaturvedi

Publisher Resources

ISBN: 9780134492513