Skip to Main Content
Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

The table has the columns Introduction, Growth, Maturity, and Decline.

The first part of the table focuses on Characteristics, as given below for each phase of the product life-cycle.

Sales

Introduction: Low sales

Growth: Rapidly rising sales

Maturity: Peak sales

Decline: Declining sales

Costs

Introduction: High cost per customer

Growth: Average cost per customer

Maturity: Low cost per customer

Decline: Low cost per customer

Profits

Introduction: Negative

Growth: Rising profits

Maturity: High profits

Decline: Declining profits

Customers

Introduction: Innovators

Growth: Early adopters

Maturity: Mainstream adopters

Decline: Lagging adopters

Competitors

Introduction: Few

Growth: Growing number

Maturity: Stable number beginning to decline

Decline: Declining number

The second ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Contemporary Strategy Analysis, 10th Edition

Contemporary Strategy Analysis, 10th Edition

Robert M. Grant
Marketing Management, 16th Edition

Marketing Management, 16th Edition

Philip T. Kotler, Kevin Lane Keller, Alexander Chernev
Fundamentals of Business Communication, 1e

Fundamentals of Business Communication, 1e

Mukesh Chaturvedi, P. D. Chaturvedi

Publisher Resources

ISBN: 9780134492513