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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

The table has 6 columns - Price, Unit Demand Needed to Break Even, Expected Unit Demand at Given Price, Total Revenue (1) times (3), Total Costs, Profit (4) minus (5).

The table contents, by row are as follows.

Price: $14

Unit Demand to Break-even: 75,000

Expected Unit Demand at Given Price: 71,000

Total Revenue: $994,000

Total Costs: $1,010,000

Profit: minus $16,000

Price: $16

Unit Demand to Break-even: 50,000

Expected Unit Demand at Given Price: 67,000

Total Revenue: $1,072,000

Total Costs: $970,000

Profit: $102,000

Price: $18

Unit Demand to Break-even: 37,500

Expected Unit Demand at Given Price: 60,000

Total Revenue: $1,080,000

Total Costs: $900,000

Profit: $180,000

Price: $20

Unit Demand to Break-even: 30,000

Expected Unit Demand at Given Price: 42,000

Total Revenue: ...

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Publisher Resources

ISBN: 9780134492513