The table has 6 columns - Price, Unit Demand Needed to Break Even, Expected Unit Demand at Given Price, Total Revenue (1) times (3), Total Costs, Profit (4) minus (5).
The table contents, by row are as follows.
Price: $14
Unit Demand to Break-even: 75,000
Expected Unit Demand at Given Price: 71,000
Total Revenue: $994,000
Total Costs: $1,010,000
Profit: minus $16,000
Price: $16
Unit Demand to Break-even: 50,000
Expected Unit Demand at Given Price: 67,000
Total Revenue: $1,072,000
Total Costs: $970,000
Profit: $102,000
Price: $18
Unit Demand to Break-even: 37,500
Expected Unit Demand at Given Price: 60,000
Total Revenue: $1,080,000
Total Costs: $900,000
Profit: $180,000
Price: $20
Unit Demand to Break-even: 30,000
Expected Unit Demand at Given Price: 42,000
Total Revenue: ...
Get Principles of Marketing, 17/e now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.