The table has two columns: Section and Purpose. The various sections and their purpose are mentioned below.

Executive summary: Presents a brief summary of the main goals and recommendations of the plan for management review, helping top management find the plan's major points quickly.

Current marketing situation: Describes the target market and the company's position in it, including information about the market, product performance, competition, and distribution. This section includes the following:

  • A market description that defines the market and major segments and then reviews customer needs and factors in the marketing environment that may affect customer purchasing.

  • A product review that shows sales, prices, and gross margins of the major products ...

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