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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

The table has 2 columns - Type and Description. The table categorizes the wholesaler types into "Merchant wholesalers," and "Brokers and agents."

The contents of the table are as follows:

Merchant wholesalers: Independently owned businesses that take title to all merchandise handled. There are full-service wholesalers and limited-service wholesalers.

Full-service wholesalers: Provide a full line of services: carrying stock, maintaining a sales force, offering credit, making deliveries, and providing management assistance. Full-service wholesalers include wholesale merchants

and industrial distributors.

Wholesale merchants: Sell primarily to retailers and provide a full range of services. General merchandise wholesalers carry several merchandise lines, ...

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Publisher Resources

ISBN: 9780134492513