The 8 situations are:
Your R&D department has changed one of your company’s products slightly. It is not really “new and improved,” but you know that putting this statement on the package and in advertising will increase sales. What would you do?
You have been asked to add a stripped-down model to your line that could be advertised to pull customers into the store. The product won’t be very good but salespeople will be able to switch buyers who come into the store up to higher-priced units. You are asked to give the green light for the stripped-down version. What would you do?
You are thinking of hiring a product manager who has just left a competitor’s company. She would be more than happy to tell you all the competitor’s plans for the coming ...
Get Principles of Marketing, 17/e now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
