January 2017
Beginner
580 pages
160h 2m
English
Business markets and consumer markets are alike in some key ways. For example, both include people in buying roles who make purchase decisions to satisfy needs. But business markets also differ in many ways from consumer markets. For one thing, the business market is huge, far larger than the consumer market. Within the United States alone, the business market includes organizations that annually purchase trillions of dollars’ worth of goods and services.
The business market comprises all organizations that buy goods and services for use in ...