Retailing Trends and Developments
Retailers operate in a harsh and fast-changing environment, which offers threats as well as opportunities. Consumer demographics, lifestyles, and spending patterns are changing rapidly, as are retailing technologies. To be successful, retailers need to choose target segments carefully and position themselves strongly. They need to take the following retailing developments into account as they plan and execute their competitive strategies.
Tighter Consumer Spending
Following many years of good economic times for retailers, the Great Recession of 2008–2009 turned many retailers’ ...
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