January 2017
Beginner
580 pages
160h 2m
English
The major forms of direct and digital marketing are shown in
Figure 17.1. Traditional direct marketing tools include face-to-face selling, direct-mail marketing, catalog marketing, telemarketing, direct-response television marketing, and kiosk marketing. In recent years, however, a dazzling new set of digital direct marketing tools has burst onto the marketing scene, including online marketing (websites, online ads and promotions, email, ...