Skip to Main Content
Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

Forms of Direct and Digital Marketing

The major forms of direct and digital marketing are shown in A green circle icon. Figure 17.1. Traditional direct marketing tools include face-to-face selling, direct-mail marketing, catalog marketing, telemarketing, direct-response television marketing, and kiosk marketing. In recent years, however, a dazzling new set of digital direct marketing tools has burst onto the marketing scene, including online marketing (websites, online ads and promotions, email, ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Contemporary Strategy Analysis, 10th Edition

Contemporary Strategy Analysis, 10th Edition

Robert M. Grant
Marketing Management, 16th Edition

Marketing Management, 16th Edition

Philip T. Kotler, Kevin Lane Keller, Alexander Chernev
Fundamentals of Business Communication, 1e

Fundamentals of Business Communication, 1e

Mukesh Chaturvedi, P. D. Chaturvedi

Publisher Resources

ISBN: 9780134492513