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Principles of Marketing, 17/e
book

Principles of Marketing, 17/e

by Philip T. Kotler, Gary Armstrong
January 2017
Beginner content levelBeginner
580 pages
160h 2m
English
Pearson
Content preview from Principles of Marketing, 17/e

Other Resources

Professional marketing associations and organizations are another source of information about careers. Marketers belong to many such societies. You may want to contact some of the following in your job search:

  • Advertising Women of New York, 28 West 44th Street, Suite 912, New York, NY 10036. (212) 221-7969 (www.awny.org)

  • American Advertising Federation, 1101 Vermont Avenue, NW, Washington, DC 20005. (202) 898-0089 (www.aaf.org)

  • American Marketing Association, 130 E Randolph Street, 22nd Floor, Chicago, IL 60601. (800) AMA-1150 (www.marketingpower.com)

  • The Association of Women in Communications, 1717 E Republic Road, Suite A, Springfield, MO 65804. (417) 886-8606 (www.womcom.org)

  • Market Research Association, 1156 15th Street NW, ...

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Publisher Resources

ISBN: 9780134492513