APPENDIX 3 Careers in Marketing
Marketing careers offer distinct experiences and opportunities that few other careers do. Consider whether these general characteristics of marketing jobs appeal to you:
Integrating analytical and creative thinking. Marketing jobs will frequently call on you to use both the analytical and the creative parts of your brain. You will think in a disciplined and focused way and become comfortable working with numbers. At the same time, a marketing job will call on you to think out of the box and creatively.
Working in an interdisciplinary context. Marketers work closely with other functions within the company, including operations and manufacturing, R&D, finance, and human resource management. Many marketing project ...
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