Principles of Risk Management and Insurance, 13th Edition

Chapter 5 Types of Insurers and Marketing Systems

“Insurers are increasingly using multiple distribution ­channels to sell their products.”

Insurance Information Institute

Learning Objectives

After studying this chapter, you should be able to

• Describe the major types of private insurers, including the following:

  • – Stock insurers

  • – Mutual insurers

  • – Reciprocal exchanges

  • – Lloyd’s of London

  • – Blue Cross and Blue Shield plans

  • – Health maintenance organizations

• Describe the major distribution systems for selling life insurance, including

  • – Personal selling systems

  • – Financial institution distribution systems

  • – Direct response system

  • – Other distribution systems

• Describe the major distribution systems in property and casualty insurance, including ...