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Principles of Risk Management and Insurance, 13th Edition
book

Principles of Risk Management and Insurance, 13th Edition

by George E. Rejda, Michael McNamara
March 2016
Intermediate to advanced
700 pages
144h 54m
English
Pearson
Content preview from Principles of Risk Management and Insurance, 13th Edition

Production

The term production refers to the sales and marketing activities of insurers. Agents who sell insurance are frequently referred to as producers. This word is used because an insurance company can be legally chartered, personnel can be hired, and policy forms printed, but no business is produced until a policy is sold. The key to the insurer’s financial success is an effective sales force.

Agency Department

Life insurers have an agency or sales department. This department is responsible for recruiting and training new agents and for the supervision of general agents, branch office managers, and local agents.

Property and casualty insurers have marketing departments. To assist agents in the field, special agents may also be appointed. ...

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Publisher Resources

ISBN: 9780134082578