The term production refers to the sales and marketing activities of insurers. Agents who sell insurance are frequently referred to as producers. This word is used because an insurance company can be legally chartered, personnel can be hired, and policy forms printed, but no business is produced until a policy is sold. The key to the insurer’s financial success is an effective sales force.

Agency Department

Life insurers have an agency or sales department. This department is responsible for recruiting and training new agents and for the supervision of general agents, branch office managers, and local agents.

Property and casualty insurers have marketing departments. To assist agents in the field, special agents may also be appointed. ...

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