July 2021
Beginner
362 pages
13h 31m
English
book
Principles of Strategic Communication
by Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
Overview
Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.
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